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RUE 21 BLACK HISTORY MONTH CAMPAIGN 2022

PROJECT OVERVIEW
Client: Rue 21
 Produced By: Navy Navy
Project: Rue 21 Black History Month 2022 Campaign
Services Enlisted: Ideation, Concepting, Graphic Design,  Product Development ,Art Direction, Brand Strategy & Positioning, Content Strategy, Creative Direction, Project Management, Resourcing, Content Development + Production, Photography, Videography
Location: Los Angeles, CA
The People: Leon Goodrum, Creative Director & Designer ︎ Gilbert Benevidez, Designer ︎ Everett Bloom, Designer ︎ AJ Lising, Principal Videographer ︎ Alan Nakkash, Principal Photographer ︎ Franco Zulueta,Principal Photographer ︎ Monique Perez, Photographer & Stylist ︎ Louie Bowling, Stylist ︎ Eddie, Model ︎ Hayden, Model ︎ Abraham, Model ︎ Corey, Model ︎ Allison, Model ︎ Kennedy, Mode ︎ Anea, Model ︎ Mollie, Model ︎ Sarah, Model ︎ Natasha, Model ︎ Joseph Ignacio, Executive Producer ︎ Shawn Brown, CEO






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Flagship Campaign Video - Video, AJ Lising

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PLUS Womens Lookbook Campaign Segment - Photography, Franco Zuleta





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Q&A Campaign Segement - Photography, Alan Nakkash ︎ Video, AJ Lising

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BTS Photography, Alan Nakkash