RUE 21 “STORIES OF CULTURE” 2023 CAMPAIGN
PROJECT OVERVIEW
Client: Rue 21
Project: “Stories Of Culture” Black History Month 2023 Campaign
Services Enlisted: Ideation, Concepting, Graphic Design, Product Design, Art Direction, Product Development, Brand Strategy & Positioning, Content Strategy, Creative Direction, Project Management, Resourcing, Content Development + Production, Photography
Location: Los Angeles, CA
Client: Rue 21
Project: “Stories Of Culture” Black History Month 2023 Campaign
Services Enlisted: Ideation, Concepting, Graphic Design, Product Design, Art Direction, Product Development, Brand Strategy & Positioning, Content Strategy, Creative Direction, Project Management, Resourcing, Content Development + Production, Photography
Location: Los Angeles, CA
The People: Leon Goodrum, Designer ︎ Gilbert Benevidez, Designer ︎ AJ Lising, Principal Videographer ︎ Franco Zulueta,Principal Photographer ︎ Monique Perez, Photographer & Stylist ︎ Louie Bowling, Stylist ︎ Eddie, Model ︎ Hayden, Model ︎ Corey, Model ︎ Lidiya, Model ︎ Anea, Model ︎ Kela, Model ︎
Joseph Ignacio, Executive Producer ︎ Nicole Howensitine, Director Of Ops ︎ Shawn Brown, CEO
︎
Testimonials Campaign Segment - Video, AJ Lising
Testimonials Campaign Segment - Video, AJ Lising
︎
Treated Social Assets - Designer, Gilbert Benevidez
Treated Social Assets - Designer, Gilbert Benevidez