“JUNETEENTH”
OVERIVEW
We worked with long time partner Rue 21 to develop a full scale campaign, in commeration for Juneteenth. The project invovled all agency services from Strategy, Design to Campaign production.
SERVICES
Trend Analysis, Strategy, Creative Direction, Art Direction, Concept, Design, Product Management, Project Management, Resourcing, Photography, Campaign
Client: Rue 21
Type: Campaign Q2 2022
Executive Producer: J.Ignacio
Creative Director: L.Goodrum
Designer(s):G. Benevidez, E.Bloom
Principal Photographer:A. Nakkash
Styling: M.Perez
Talent: Alofa (They/Them), Kela (She/Her), Xavier (He/Him)
We worked with long time partner Rue 21 to develop a full scale campaign, in commeration for Juneteenth. The project invovled all agency services from Strategy, Design to Campaign production.
SERVICES
Trend Analysis, Strategy, Creative Direction, Art Direction, Concept, Design, Product Management, Project Management, Resourcing, Photography, Campaign
Client: Rue 21
Type: Campaign Q2 2022
Executive Producer: J.Ignacio
Creative Director: L.Goodrum
Designer(s):G. Benevidez, E.Bloom
Principal Photographer:A. Nakkash
Styling: M.Perez
Talent: Alofa (They/Them), Kela (She/Her), Xavier (He/Him)
Q&A
Kela (She/Her)
“What does Freedom mean to you?”
Freedom to me is a feeling of being unapologetically myself in any given space regardless of who’s around
“What are some of your favorite things to come from Black Culture?”
Some of my favorite things to come from Black culture is actually everything we see from fashion to music, we’ve set the foundation of what’s cool, honest, and real so most trends and everything we see is black culture, so basically…life!
“What will you be doing this Juneteenth?”
This Juneteenth I will be spending time with family and celebrating black fathers!!!!
Alofa (They/Them)
“What does Freedom mean to you?”
Freedom to me means existing in my body as myself and for myself. It’s living without shame, feeling powerful in a big body, and learning and unlearning as I go. Freedom to me is reciprocal love, deep belly laughs, and feeling safe to imagine and create my own reality with my blood and chosen-family.
“What are some of your favorite things to come from Black Culture?”
My favorite thing to come from Black Culture is us—Black People. There is no Black Culture without Black People, we are so beautiful people try to convince us otherwise, then claim what we’ve already created.
“What will you be doing this Juneteenth?”
For Juneteenth I will be relaxing, blasting Solange, eating good food, and probably off singing some oldies on a porch somewhere.
“What does Freedom mean to you?”
Freedom to me means existing in my body as myself and for myself. It’s living without shame, feeling powerful in a big body, and learning and unlearning as I go. Freedom to me is reciprocal love, deep belly laughs, and feeling safe to imagine and create my own reality with my blood and chosen-family.
“What are some of your favorite things to come from Black Culture?”
My favorite thing to come from Black Culture is us—Black People. There is no Black Culture without Black People, we are so beautiful people try to convince us otherwise, then claim what we’ve already created.
“What will you be doing this Juneteenth?”
For Juneteenth I will be relaxing, blasting Solange, eating good food, and probably off singing some oldies on a porch somewhere.
Xavier (He/Him)
“What does Freedom mean to you?”
To me freedom means having the ability to express myself. We are never truly in shackles of course unless we are in incarcerated, but mentally its a whole other ball game. I believe we prevent ourselves from expressing ourselves and being (free) because of internal and external forces. The list goes on but to me a good measure of freedom is the ability to express oneself.
“What are some of your favorite things to come from Black Culture?”
Song/dance/tradition/strength some of the few things that have been passed on for generations that we can celebrate.
“What will you be doing this Juneteenth?”
This Juneteenth I’ll be working most of the day. Afterwards I’ll catch up with family, play music, and remind my friends that don’t already know that Juneteenth is a day they should be familiar with.
“What does Freedom mean to you?”
To me freedom means having the ability to express myself. We are never truly in shackles of course unless we are in incarcerated, but mentally its a whole other ball game. I believe we prevent ourselves from expressing ourselves and being (free) because of internal and external forces. The list goes on but to me a good measure of freedom is the ability to express oneself.
“What are some of your favorite things to come from Black Culture?”
Song/dance/tradition/strength some of the few things that have been passed on for generations that we can celebrate.
“What will you be doing this Juneteenth?”
This Juneteenth I’ll be working most of the day. Afterwards I’ll catch up with family, play music, and remind my friends that don’t already know that Juneteenth is a day they should be familiar with.
Leon (He/Him)
“What does Freedom mean to you?”
I know more what freedom looks like then what it is, freedom is the right to act speak and think without fear.
“What are some of your favorite things to come from Black Culture?”
The food, the music, the community, lively, passionate and so much still unexplored.
“What will you be doing this Juneteenth?”
This Juneteenth will be spent at the beach with friends, bbq, food and music
“What does Freedom mean to you?”
I know more what freedom looks like then what it is, freedom is the right to act speak and think without fear.
“What are some of your favorite things to come from Black Culture?”
The food, the music, the community, lively, passionate and so much still unexplored.
“What will you be doing this Juneteenth?”
This Juneteenth will be spent at the beach with friends, bbq, food and music
