URBAN OUTFITTERS + HERON HUES “CULTURE EDUCATION” 2022 CAMPAIGN
PROJECT OVERVIEW
Client: Urban Outfitters, Heron Hues
Project: 2022 Black History Month Campaign
Services Enlisted: Ideation, Concepting, Graphic Design, Product Design, Art Direction, Product Development, Brand Strategy & Positioning, Content Strategy, Creative Direction, Project Management, Resourcing, Content Development + Production, Photography, Videography
Location: Los Angeles, CA
Client: Urban Outfitters, Heron Hues
Project: 2022 Black History Month Campaign
Services Enlisted: Ideation, Concepting, Graphic Design, Product Design, Art Direction, Product Development, Brand Strategy & Positioning, Content Strategy, Creative Direction, Project Management, Resourcing, Content Development + Production, Photography, Videography
Location: Los Angeles, CA
The People: Leon Goodrum, Creative Director & Designer ︎ AJ Lising, Principal Videographer ︎ Franco Zulueta,Principal Photographer ︎ Hayden, Model ︎ Shawn Brown, CEO ︎ Joseph Ignacio, Executive Producer
Product Development + Design