WK1

1ST WEEK (LATE)

R21 + AAS:  Starts with Bi-weekly trend/inspo meetings with buying,merch teams.

WK2

 

2ND WEEK (EARLY)

R21: Merchandisers select trends for AAS to design towards.

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2ND WEEK (LATE)

AAS: Design towards trend selects via R21 Merch team.

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2ND WEEK (LATE)

AAS: Present, submit round of Designs to R21.

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WK3

3RD WEEK (EARLY)

R21: Final design selects

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3RD WEEK (MID)

R21: Worksheet(s)

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3RD WEEK (LATE)


R21: Official PO submission via R21 to AAS

WK4

4TH WEEK (EARLY)

AAS: DTG marketing samples, 2 days from selects made

+

AAS: Initiate F1 production.

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4TH WEEK (MID/LATE)

AAS: Produce look book + ecomm campaign

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4TH WEEK (LATE)

AAS: Edit, format all assets + deliver.

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4TH WEEK (LATE)

R21: Publish on ecomm

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DESIGN SELECT(S) VIA RUE 21 MERCH/BUYING TEAM


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TECH PACK + PRODUCTION PROCESS

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FINISHED PRODUCT

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PRODUCE MARKETING ASSETS

🏁️

PUBLISH ON RUE ECOMM